Doodle for Google 2024
Doodle for Google is an annual competition where K-12 students across the US submit creative doodles based on a yearly theme.
Celebrating its 25th year, we were tasked with reinventing the contest's look and feel to encourage a wider range of unique and memorable submissions. This included fostering creativity in various forms, such as drawing, sculpting, digital design, photography and more.
To celebrate the wide array of creative output our team developed a series of unique characters that represented the creative spirit in a series of silly Doodle Mascots.
Design & Art Direction
Client: Google
ECD: KK Walker
Creative Lead: Ashley Nelson
Design Lead: Gabe Ferreira
Art Direction & Design: Kimberly Mar
3D Design and Illustration: Khyati Trehan
Product Marketing Manager: Selly Sallah
Marketing Support: Caroline Moran
Animation: Meister