CX Trends 
2023 Report 

Zendesk

CX Trends is an annual research report that highlights Zendesk’s thought-leadership approach to customer service.

It's focal point was an Interactive Report website and pdf that explored how immersive CX and AI shaped the future of business. My role was to art direct and design the campaign's look and feel across web, social, print, and video.

CXT23_Hero2
CXT23_SecondaryImage01
CXT23_SecondaryImage02

Art Directed Imagery

Each of the five trends had a corresponding theme and image that had to be art directed to fit the report's narrative. I worked closely with illustrator Derek Abella on create imagery that touched on the narrative themes of Immersive CX.

CXT23_ADImagery_Intro
CXT23_ADImagery01
CXT23_ADImagery02
CXT23_ADImagery03
CXT23_ADImagery04
CXT23_ADImagery05

Design System

The unifying piece of the CX Trends system this year was tied to the idea of utilizing shapes as windows into different immersive experiences. Each shape represented an experience and a window into the specific world.

Additionally each shape had a unique brand color tied to the shape to create better distinction between each trend when we presented it visually. Below is a breakdown of some of the biggest considerations to the design system and how they were interpretted in pieces such as social ads, banners, and video.

CXT23_AD
CXT23_Social

Art Direction & Design

Creative Leadership: Erin Pinkley, Olivia Kingsley
Creative Director: Sam Bathe
Producers: Philip Kanaris, Kevin Tsukii
Web Design: Silvana Yaneva, Faustine Gheno
Web Development: One Darnley Road
Art Direction & Design: Kimberly Mar
Illustrator: Derek Abella
Animation & Illustration: Mary Vertulfo
Design Team: Reece Wykes, Julia Manzischke, Arienne Gagui   
Copy Team: Corey Gedrose, Natalie Hunter, Gen Ng, Kendrick Hammond